What is Digital Marketing and its field ?

What is Digital Marketing ?

Marketing has always been an integral part of any business. Traditional marketing practice was followed for years by the companies or marketers for their business to advertise their products. But nowadays, due to the great changes  in computer technology, the way of promoting the business has been changed and digital marketing has been encountered.

Every beginner in the digital marketing field gets perplexed while entering in this field. Ton of question is raised in their mind about the digital marketing.  I know this because even I was passed through the same condition what you are today facing. Even I used to play with lots of question in my mind while I was beginner. So, don’t get worried and be patient which is also a good sign of digital marketers.

In this post, a complete tutorial will be provided to you about digital marketing field step by step.

Digital marketing is a vast subject to know and takes lot of time to cover its all area. To promote and advertise the product is one its major use. 

Fields of Digital Marketing

As I already discussed above, digital marketing is comprised of many fields, and need to spend many hours to completely study it. To become successful digital marketer, you must know each and every field of digital marketing. Some of the field of digital marketing are as follows:

    1.   Search engine optimization (seo) – Search engine optimization or seo is a  technique or method to increase the ranking of the website in the major search  engine like google, bing, yahoo and etc by increasing their visibility. It is also  the best way to drive organic visitor(i.e visitor who comes to our website by  typing the keyword in the search engine).

    2. Social media optimization (smo) – Social media like facebook, twitter,    instagram, google plus, linkedin and many others also helps to drive traffic to  the website. More than 20% of traffic comes from the social networking sites. It  is one of the growing field of digital marketing world.

   3. Search engine marketing (sem),Pay-per-click (ppc) – Search engine marketing  is also one form of internet marketing. It is the method of gaining or driving the  traffic towards their site  by increasing their visibility in search engine result  pages (serp’s) through the paid advertising (i.e keeping the ad of the website in  the search engine). It is the paid method to gain the traffic very quickly.

4. Content marketing - Content marketing is a way of creating valuable, relevant, and consistent content and distributing to attract the target 1.      audience and finally, to drive profitable customer action. Content marketing  is the best way to drive the traffic to the website. Descriptive content is always admired by the reader and they will visit your site regularly if the content provided by you fully satisfy them.

    5. Banner advertising - A web banner or banner ad is a form of online advertising in which publisher advertise the product of the advertiser in their website or app in the form of banner. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

    6.   Affiliate marketing - Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. Affiliate marketing is mostly done of e-commerce website. We choose products of the others website and sell that product to the customer of our website. By selling their product, we get commission according to the product’s price.

    7.  Brand Management- Brand or niche is the core part of any company and one should  be very careful while managing and promoting their brand. The success of one’s company also depends upon how they promote their brand. Simply, it is the technique used to increase the perceived value of product or brand.

    8.  Mobile marketing - Mobile marketing is an extension of Internet marketing, dependent largely on a form of permission-based – marketing. Mobile marketing is the form of internet marketing through mobile device which connect advertiser to the publisher.1.   Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

9.  Email marketing -  Email marketing is the most powerful way to drive traffic to the site. It is simply sending an email to the people to advertise the products, blogs or whatever it can be. In its simplest sense, every email sent to a potential or current customer is considerd as email marketing. Business owners, bloggers or specially, digital marketers consider email marketing as their leading weapon to make good relationship with the customer or visitor. They keep their customer up-to-date with their new product or post by sending email to them. They also to make  relationship to the irregular visitor  by sending them email .

10. Video marketing - Video marketing is simply marketing by making the video. Video marketing is the way of promoting the product, brand or service with the help of video. The video content can be more clear to the audience to describe about the brand, product or service. video has also become an essential part of content marketing strategy.

         These are some of the field of digital marketing. There are still more fields which I didnot list above like e-commerce and other. Hope, these points help you a lot.